How to influence people

Studies have shown that bringing facts and figures to someone is not a very effective way to convince them to change their behavior or to care about a topic.

In order to effect change, you must convey a sense of urgency about the situation.

In order to effectively influence someone about actions that they can take for climate change, we need to work to understand common ground.

 

Some useful videos:

- https://www.youtube.com/watch?v=CGoNpwN0mrs

- https://www.youtube.com/watch?v=LxgMdjyw8uw

- https://www.youtube.com/watch?v=yiw6_JakZFc